To maintain visual consistency, I positioned the adapted logos at the center of the composition, allowing them to transition seamlessly into the event’s title logo. A glitch effect was introduced to add dynamic motion, while a subtle forward vibration mimics the rumble of a subwoofer, syncing visually with the energy of the bass.
Created and hosted by Atlanta-based DJ, sound selector, and vibe curator Cleotrvppv, “URL.” is an event dedicated to the Blog Era—a time when music enthusiasts gathered online on platforms like XXL, HotNewHipHop, WorldStar, DatPiff, and LiveMixtapes to discover the newest tracks and emerging artists of the decade.
When asked to create visuals for the event, my initial concept was to design DJ nameplates inspired by the visual style of these iconic platforms, paying homage to the digital spaces that defined the era.