I was tasked to create a video for Nova Southeastern University (NSU) that showcases the university-wide response to the COVID-19 pandemic, that would properly engage the student body. Partnering with the campus's Student Media department, I was the director and producer of this video, as well as, created the motion graphic assets for this project.

 

During this process, I gained experience with executing a social media campaign, coordinating film schedules,casting actors, and composing final cuts. I also learned more about branding from a university standpoint. For instance, all of the students wore NSU masks and apparel to give the viewer a sense of a clear subject. Using Razor, the university's mascot, there is a display of school spirit and strength. Lastly, I chose to have the current Student Government Association (SGA) President address the NSU community, as she is the representation of the student body.